Trump's "Complete and Total Endorsement" strategy has significantly reshaped the Republican Party, with the president now offering his backing more than a year before elections, favoring incumbents in safe seats and using a consistent endorsement formula. Since 2017, Trump has endorsed over 1,000 candidates, with nearly 75% of his recent endorsements going to incumbents. This shift in strategy has effectively cleared the field for Trump's chosen candidates, who often follow a similar formula and use the same language in their campaigns. As a result, many Republicans who Trump previously endorsed have been unseated, leading to a selective endorsement strategy by the president.
Original Article Source Link:
https://www.npr.org/2026/06/23/nx-s1-5863542/trump-endorsements-primary-runoff-general